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 DAUGHTERS OF THE DRAGON #1-6 (2006) FULL COMPLETE SERIES+ GIANT-SIZE BONUS! US $6.99 
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Full Giants
Is Microsoft Ready to Part with Razorfish?
Microsoft is reportedly looking to sell its online advertising agency Razorfish just two years after acquiring it as part of a $6bn deal for parent company aQuantive Inc. A report in the Financial Times suggested that Microsoft has brought in the investment bank Morgan Stanley to seek out a potential buyer for the agency, which according to predictions should sell for somewhere between $600 million and $700 million in the current economic climate. It's hardly a surprise move as there has been speculation over whether Razorfish really fits into Microsoft's new strategy to trim back expenses and concentrate purely on its core business during the recession.
When Microsoft made the decision to purchase aQuantive in 2007 its main purpose was to create a stronger online advertisng network for the brand and be in a better position to compete with Google in online advertising. Avenue A/Razorfish, as the company was then called, was far less important to Microsoft than the other benefits aQuantive had to offer as much as it would allow the company to significantly broaden its online ad network and place it in a far better position to compete with search engine giant Google. The ownership of an advertising agency, however, may have meant a conflict of interest for Microsoft as Razorfish is a direct competitor to Microsoft's own advertising campaigns for marketing its products on the web.
Razorfish's extensive list of high profile clients includes Nike, Mercedes-Benz USA, Levi-Strauss & Co and Audi. The estimated price of the agency may seem like a mere drop in the ocean of Microsoft’s finances, but ridding themselves of the conflict of interest could give Microsoft the opportunity to concentrate on marketing its own products in its own way. According to the Financial Times the French company Publicis Groupe are the most likely potential buyer for Razorfish, following further indications that the two companies are also planning to work together on a TV advertising campaign.
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