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 250620M BELIEVE IT OR NOT! BY ROBERT L RIPLEY ONE PAGE US $10.00 
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 SUPER CRACKED MAGAZINE WITH ONE PAGE OF FUNNY DARK SHADOWS PICTURES 1981 US $6.99
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 Vampirella #15 January 1972 VG+ One page Corben art US $25.95
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 070724M COVER ART BY A B FROST - TEMPER - ONE PAGE OLD NEWSPAPER ARTWORK US $10.88
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One Page
A Business Website: Functions of the Home Page
As the page's nickname indicates, your home page is extremely important to you. Playing with an old Tony Bennett song about San Francisco, you want your sites visitors to leave their hearts there. Okay, I'll apologize for that.
Let's settle one thing up front, though: For most businesses the home page is not the most important. Far from it. The page that earns the honor of being most important is probably one or two click removed from the home page. It is the one on which a converted visitor can perform an action that directly or eventually will lead to the company earing revenue. On the other hand, the home page is probably the page that will attract more first time traffic than any other page on your business site.
Your home will be the page to which more outside links point than any other of your pages. Also, more than likely, your home page will be close to the top in terms of the number of internal links directed to it. Should your visitors lose their way, due either to taking a wrong turn or due to poor design by your website's architect, they probably will return to the home page to serve as their base of operations in order to launch another quest.
That's all a rather long way of saying that a lot of your visitors are going to spend a lot of their time on your website's home page. As long as your prospects are loitering there, you better make sure you help them make good use of their time.
What are the purposes of a well constructed home page in a properly designed Internet business site? Here are a few functions from which you can choose, although never try to use one page to do everything.
* Serve as the foyer for your international corporate office and reflect the corporate climate, whether that is formal and efficient or relaxed and friendly.
* Allow the visitors to locate where they want to go without any unnecessary distractions. Your navigation menu will serve this function on all of your pages, but on the home page you may want to help with making suggestions concerning the most efficient ways in which they might proceed.
* Subtly and efficiently communicate the mission of your business through the copy on the page, the images, a video or some combination of all channels.
* Tell your visitors what you want them to do. They visit some sites which want to give away information, others which want their contact information and still others that want them to buy a product or contract for a service. Maybe your business hopes for all three possibilities.
* Make a favorable first impression by picking up the clutter; create an attractive but unpretentious space.
Those are some of the functions to consider for any business home page, whether you have a large, authority site or you hope to construct a small business website.
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